Jaguar has electrified its first production vehicle, the I-PACE. But also Dua Lipa, currently the most successful British singer and songwriter, was electrified. Together, the singer and the British automobile manufacturer announced a joint music and technology partnership in September 2018.
Dua Lipa X Jaguar
the pace – season one, Amsterdam – Sept. 2018
And this collaboration was a good reason to fly to Amsterdam. There I also had the opportunity to drive a brand new Jaguar I-PACE – the first electric vehicle to be built in my hometown of Graz. During the journey with the I-PACE, various parameters were recorded via numerous sensors. These values were then transferred directly to a
On September 3rd the song “Want To” by Dua Lipa celebrated its premiere in Amsterdam. And for that it was quite a ride – according to the occasion of course purely electric with brand new I-PACE limousines: Stars like supermodel Doutzen Kroes and Kostja Ullmann, DJ Armin van Buuren and many more were present at the actual live event.