THE PACE
SEASON ONE
Jaguar has electrified its first production vehicle, the I-PACE. But also Dua Lipa, currently the most successful British singer and songwriter, was electrified. Together, the singer and the British automobile manufacturer announced a joint music and technology partnership in September 2018.
Dua Lipa X Jaguar
the pace – season one, Amsterdam – Sept. 2018
And this collaboration was a good reason to fly to Amsterdam. There I also had the opportunity to drive a brand new Jaguar I-PACE – the first electric vehicle to be built in my hometown of Graz. During the journey with the I-PACE, various parameters were recorded via numerous sensors. These values were then transferred directly to a
On September 3rd the song “Want To” by Dua Lipa celebrated its premiere in Amsterdam. And for that it was quite a ride – according to the occasion of course purely electric with brand new I-PACE limousines: Stars like supermodel Doutzen Kroes and Kostja Ullmann, DJ Armin van Buuren and many more were present at the actual live event.
FACT BOX
Dua Lipa and Jaguar officially started their cooperation during an exclusive concert on September 3rd in Amsterdam. The event was the prelude to a Europe-wide campaign, The PACE: Season One, which focuses on the SUV models Jaguar E-PACE, F-PACE and the all-electric I-PACE.
Using Jaguar’s bespoke software, Dua created an exclusive remix of their latest track “Want To” and enabled us locally and their fans around the world to create personalized remixes with their own data – from the way they drive, the songs they hear, or by playing a rhythm on their mobile phone.
Over a million different remixes are reportedly possible, according to the software’s developers, with different beats per minute and versions based on a variety of musical styles, from hip-hop and dance to orchestra, pop, drum and bass. The track quickly became the most mixed song in history. And one version of it is mine – remixed live on location in Amsterdam in my first ride in an I-PACE.
Here you can create your own remix of “Want To”: Join the Pace
You can find my remix on my Instagram TV.
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Dua Lipa X Jaguar
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Additional Content
the pace – season one
The journey of Dua Lipa X Jaguar began in Amsterdam. The PACE is